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Traffic Travis is a lightweight SEO management tool that offers all the basic features you need for a small one off payment. Compared to some of the bigger SEO tools and services Traffic Travis might be missing some of the more advanced features, but for basic tracking and reporting you can't go wrong. The professional edition is reasonably priced and doesn't incur any ongoing fees, but most light users will probably find the free edition contains everything they need at no cost.
Traffic Travis is a small application that is only compatible with Windows PCs. There are a couple of drawbacks with running it on your own PC, such as the fact that uninstalling the product will lose all of your historic data. However, the same could be said for any SEO tool that isn't running in the cloud. The installation process is quick and easy and to help you get started there are a number of tutorial videos accessible from within the application. Traffic Travis is very easy to get to grips with though and it won't take long to learn the ropes.
The most useful aspect of Traffic Travis, in our opinion, is its ability to track your site's SEO progress across a number of factors, such as your official page rank, alexa ranking and more. The dashboard provides an easily accessible view of this data and you can generate detailed reports which show the data behind the top level figures. With the professional edition these reports can also be branded so that you can use them to communicate with SEO clients.
If the SEO health of your site isn't looking too good, Traffic Travis also contains a number of useful tools to help you improve the situation. An on-page reporting tool shows you exactly what is right and what is wrong with each page of your site and provides practical advice on how to fix it. The keyword research tool is excellent for figuring out what your competitors are doing and which keywords to spend money on in order to drive traffic to your site.
Traffic Travis is an excellent product given that most people will find enough functionality in the free version to satisfy their requirements. The professional edition won't break the bank either and is worthwhile even if just for the addition of custom branded reporting. Experienced SEO professionals might need more advanced tools, but for most people Traffic Travis is a very cost effective solution.
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