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Advanced Web Rankings is a powerful and cost efficient set of SEO tools aimed at either single users or SEO businesses. While the basic SEO functionality is excellent, we think the most value is in the enterprise plans on offer making Advanced Web Rankings perhaps best suited to SEO businesses. Either way we are sure you will find pretty much everything you need to orchestrate effective SEO campaigns and track their progress. One or two features are lacking, but Advanced Web Rankings is still way ahead of most of the competition and is one of the most innovative SEO software companies out there.
Advanced Web Rankings is a standalone piece of software that can be installed on a single computer or on a server. As a single user installation it is very straight forward and you can be up and running in a few minutes on either a Windows or Mac machine. However, opting for the enterprise plan set up is slightly more complicated due to the added benefits of a shared database and multiple user accounts. It isn't difficult though and any reasonably competent IT bod should manage it without any trouble. There is also plenty of online or phone based support should you run into any trouble along the way.
The Advanced Web Rankings user interface isn't the best looking we have seen, but it is very easy to navigate and lays out all the different tools well. It's also very fast to use once the initial analysis is out of the way, which is great when you are trying to manage multiple projects. The range of features the software offers varies depending on the plan you choose, but all offer the same basic SEO tools, which are more than enough to get started improving your search rankings. The more advanced editions mainly provide more capacity and features useful to SEO businesses.
Advanced Web Rankings stands out for its keyword research and analysis capabilities. It's very easy to get started, working out which keywords are working for your site and how to improve your rankings for them. If some of your webpages have poor keyword density, the tools can identify which pages need improvement. Advanced Web Ranking can also help you analyze the keywords your competitors are using and suggest new keywords to try. One of the ways it does this is to integrate with Google Suggest to see which suggestions would be generated by Google if someone typed your keyword into the search engine. This is a great way to change the direction of your SEO campaign if it's not working too well.
As well as working with the keywords of your SEO strategy, Advanced Web Rankings provides a comprehensive web site auditing tool which crawls the pages of your site looking for bad coding or other technical problems that will cause search engines to rank it down. Concrete advice on how to fix these issues is provided for each page and, in many cases, fixing them can have an immediate effect on your site's search rankings.
To help you track the progress of your SEO campaign, Advanced Web Rankings lets you generate dynamic reports showing how things are improving. These are very detailed and well presented, which make them great for communicating with clients. They can also be generated in a white label format so that you can brand them with your company's own colours and logo.
If you run your own SEO company or even just look after the SEO for a few different sites, Advanced Web Rankings offers some great features that will be very useful to you. It's possible to split each SEO campaign into a separate project to help keep track of the details of each one. This is especially useful if you manage a team of specialists and, combined with the user account features on the enterprise edition, it means you have everything you need to run a SEO business. With the most advanced plans all the analysis data is stored in your own database which is accessible by anyone with access.
Advanced Web Rankings would be a great addition to the toolbox of any SEO specialist, or especially to an SEO business. The range of functionality is excellent and the tools to support multiple users and a shared database are an addition not seen with many services of this type. A trial edition is available so give Advanced Web Rankings a go and see if it can change the fortunes of your business.
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