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We have awarded SEO Moz PRO our prestigious Silver Award in this category, having reviewed 25 SEO Software & Subscription Sites. Read our review below to find out why...
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SEO Moz Pro is a truly exceptional set of web-based tools for managing the search engine optimization strategy for your web site. Whether you are looking after the SEO for just your own web site or are a professional managing SEO for a variety of clients SEO Moz Pro offers immense power and functionality to help get the job done. Everything you need to analyze keywords, work out link building plans and highlight flaws in design that may be lowering search engine rankings is included in a range of great value packages. Aside from the excellent tools, you get plenty of bang for your buck with a wide range of training materials and articles as well as access to the largest SEO community on the web. We would highly recommend SEO Moz Pro to anyone looking to improve their search engine rankings.
The toolset SEO Moz Pro offers is bursting at the seams with useful functionality and we have heard many SEO professionals say that they never need to go anywhere else to get access to the tools they need. Every week the SEO Moz Pro web app crawls your site to give you access to an enormous range of metrics defining how the SEO is going. At a glance you can see how you are moving on the rankings of all the main search engines and drill down into the details to see how it has happened. The user interface is without a doubt the best looking and easiest to use that we have seen in the land of SEO tools. The controls are uncluttered, there is lots of help available and the charts and graphs look stunning. You certainly don't need any technical expertise to be able to understand and appreciate what you are being shown.
Probably the most useful tool SEO Moz Pro offers is the ability to instantly see your site's search engine rankings and analyze how well the keywords you are interested in are doing at driving traffic to your site. From here you can drill down into the details and see the numbers of links into your site and all the other metrics that dictate your search engine ranking. The huge benefit that SEO Moz Pro offers over many of its competitors is that it uses its own database of links to analyze the effectiveness of your link building strategy. This allows for very in-depth reporting and a deeper insight into how your overall SEO strategy is going. Many other tools just don't offer this level of detail so you may miss out on problems or issues with your SEO.
Another extremely valuable tool SEO Moz Pro provides is the on-page recommendation view. This analyzes each page of your site for problems that may be pushing it down the search engine rankings. It then displays recommendations for fixing them directly on the page. This is easy to follow, practical advice that really works and you will quickly see improvements by following it. Things like broken, inaccessible pages or invalid HTML will cause search engines to rank your site down, but using this tool you can clear up the major problems quickly and easily. Since the crawler runs each week you will be notified if any new problems creep in to help you keep on top of the SEO issues.
As well as an excellent range of tools, SEOMozPro provides a wide range of training material to help you get up to speed on SEO techniques. There are videos, articles and regular blog posts on a variety of specialist SEO topics that can really help broaden and deepen your understanding of how SEO works. Whether you are a pro working in the field or a beginner trying to figure it all out, we are sure you will find some hidden gems to help you bump your site up the rankings even further. As a member you are also entitled to attend any of the numerous pro seminars that SEO Moz Pro regularly hosts.
SEOMozPro boasts one of the largest SEO communities on the web and as a member you have full access to this. There is already a huge library of knowledge to search through here, but you can also post your own questions and have them answered by knowledgeable SEO professionals and get opinions from a variety of different people. This can be an invaluable resource when you are stuck and nothing seems to be working as a fresh pair of eyes can make all the difference. The wide community also makes sure that SEO Moz Pro keeps up to date with all the latest changes to search engines' ranking algorithms. This is all included in the cost and is essential for maintaining a successful SEO strategy.
There are three levels of membership that SEO Moz Pro offers. For single users the most basic probably provides more than enough capacity, allowing you to track 5 different campaigns and analyze 300 different keywords. However, if you do SEO for a number of clients you may want to opt for one of the more advanced plans that increase the number of campaigns and keywords you can work with. The monthly fee may seem quite high, but when you consider the functionality on offer and how valuable it is to your business it's actually very reasonable, especially when compared with other SEO tools that charge the same or more for less features and insight.
SEO Moz Pro is a very valuable tool for anyone who works with SEO. The insight it provides is unmatched and even the pros use it to analyze their SEO strategies. Even if you are new to the world of SEO though, you will find plenty of training material to get you up to speed quickly and easily. SEO Moz Pro offers great value for money and a discount if you pay annually so why not check out their site right away and get signed up!
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