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We have awarded SEO Powersuite our prestigious Bronze Award in this category, having reviewed 25 SEO Software & Subscription Sites. Read our review below to find out why...
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SEO PowerSuite is a powerful and excellent value set of tools for performing SEO on the web. Comprising of four distinct parts which each deal with a different aspect of SEO, SEO Powersuite provides everything you need as an individual or business to improve your search engine rankings. By providing top quality analysis and offering practical suggestions on what actions to take, you will notice results almost instantly by using SEO Powersuite. These are the standard tools that SEO professionals use, and for a very reasonable price you can get your hands on them to start making improvements yourself.
The SEOPowerSuite tools run on your computer so before you can use them you will have to follow the installation guide. There isn't much to it though and we were up and running in a matter of minutes. The software works with Windows, Mac and Linux so there shouldn't be any problems there either. You access the four tools separately, but they all have a similar look and feel to them so, once you get to grips with one of them, the others should fall into place easily. Not that they are particularly difficult to use, and we couldn't even see complete novices having too much trouble with them. There's great online help available to run you through all the features on offer, as well as a range of training videos.
One of the tools you will no doubt start obsessing over when your site begins to rise up the rankings is the Rank Tracker. This handy tool automatically checks your ranking for any number of keywords you are interested in on any number of search engines you are interested in. With support for over 800 search engines it's clearly quite thorough in its work. The results are displayed in an easily digestible format and you can track your site's progress over time too. However, one of the most powerful features of the Rank Tracker is the ability to suggest keywords you might want to optimize. Suggestions are based on a wide range of factors, including what your competitors are doing and what people are searching for.
If your web site isn't performing as well as you would hope in the search rankings, it might be time to break out the Website Auditor Tool to see if there are any technical problems with it. This tool will crawl your website to make sure there are no broken links, HTML errors or a range of other problems that will cause search engines to downgrade your site. It's very fast to run, even with large sites, and the results are displayed along with recommendations on how to fix any problems. Simply fixing the problems Website Auditor flags up can lead to your site instantly jumping a number of places in the search engine rankings.
The SEO SpyGlass and Link Assistant tools should be used in conjunction to develop a quality link building strategy to propel your site to the top of the search rankings. SEO SpyGlass lets you see all the sites out there on the web that link to your site and compare them with those of your competitors. It assigns rankings, including Google's own page ranking, to these sites to allow you to see where the best links are coming from. From all this information it can then make suggestions on how to go about the link-building part of your SEO campaign. The Link Assistant tool can help you put your campaign into practice by managing everything to do with who your site links to and who links back. It can help you quickly build up the number of quality sites linking to you and will check to make sure sites you link to are linking back. Used together SEO SpyGlass and Link Assistant are a very powerful combination.
SEOPowerSuite comes in three different versions that differ mainly on the depth of reporting that they offer. The free version is excellent given that it doesn't cost anything, but it does have limitations that will soon drive serious SEO specialists to upgrade to the Professional version. Unless you are using the data for commercial purposes this is all you need, as it has the same functionality as the more expensive Enterprise version – which is really targeted towards SEO businesses. A one off purchase gets you a license to use the software forever and includes free updates to the features whenever they become available. However, you will have to pay extra if you want access to the search engine algorithm updates, and if you are serious about SEO then you will probably need these.
SEOPowerSuite is an excellent range of tools that empowers even complete beginners to execute complex SEO strategies and measure their results. We would highly recommend it to individuals or businesses looking to get deeper insight into their SEO data. Although you do have to pay extra for it, SEOPowerSuite does a good job of keeping up to date with search engine algorithm updates which means you have every chance to get ahead of the competition. With a free version available to play with why not check out the huge range of features on offer right now?
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