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Market Samurai is a suite of tools to help with the SEO for your web site. The tools, while not the best in their class, are good enough and offer decent insight into how your site is performing in the search rankings. Supplementing the tools is some quite broad ranging training material that provides step by step advice on what do and when during your SEO campaign. It's aimed at beginner level so would be a good place to start learning the ropes of SEO.
At first we were put off by Market Samurai's aggressive marketing on its main page. The same information is repeated over and over again in a slightly different way without actually telling you much about the product. This is an obvious attempt by Market Samurai to boost its own search rankings and draw in customers, but it looks unprofessional and feels a bit like a pushy door to door salesman barging into your home. However, behind this 'shouty' marketing there are a few useful tools and some relevant information.
Most of Market Samurai's customers praise the keyword research and analysis tools above anything else. In terms of looks these aren't much compared to the likes of some of the products in our top ten, but they do provide the raw data simply and easily. Integration with Google AdWords means you get real time information on what's going on in your market and how strong your competitors are looking. However, at times the user interface can be a bit clunky and slow to get going.
There are various other tools Market Samurai provides for finding content from various article repositories to republish on your site and to help build backlinks around the web. The backlink analysis, in particular, is useful and so is the content finder, but copying and pasting other people's content isn't a recommended technique for improving your site's search rankings long term. We do like the range of tutorial videos and training material Market Samurai throws into the mix though.
Market Samurai won't break the bank and a one off fee gets you lifetime access with free updates for ever. However, we couldn't find any information on how it keeps up to date with search engine updates so we are concerned that it could get out of date quite quickly. If you are just starting out with SEO and want to test the water without blowing your budget Market Samurai might be a good choice, but for professional SEOs we would suggest checking out some of the products in our top ten.
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