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SheerSEO is a relatively small player in the world of SEO tools, but that isn't to say it doesn't offer a useful and productive suite of tools. It lacks the advanced features you might find with some of the bigger SEO services, but covers most of the bases and lets you choose just as much functionality as you want to pay for. With price plans starting at a very low monthly rate we would recommend SheerSEO to anyone taking their first steps in the world of SEO.
SheerSEO is a web based application making it ideal for anyone who doesn't want to be tied to one computer all the time. You can access the tools from any web browser without having to download any extras. The user interface has been well designed, but isn't quite as polished as some we have seen. We still found our way around easily enough, but a bit more in the way of some getting started guides would have been appreciated. You also won't find much in the way of training material here so you will have to know what you are doing to get the most out of the tools.
SheerSEO can analyze search engine data and produce all the standard kind of reports you would expect from a good SEO service. At a glance you can check out your search ranking on the likes of Google and Bing then drilling down deeper shows you the factors contributing to your ranking. SheerSEO integrates with Google Analytics to provide you with real traffic data on the terms driving traffic to your site and tries to provide estimates on how much traffic you could expect by using different keywords. In terms of deep keyword analysis this isn't the greatest we have seen, but it is a good starting point.
As well as generating reports, which can be custom branded for clients, SheerSEO lets you track the keywords you are interested in on Twitter and facebook. The functionality here is limited compared to some other services, and there is no sentiment analysis, but it is useful to see how your brand is being perceived on the big social networks. If your site needs a boost then you can take advantage of the directory submission tools which semi-automate the process of submitting your site to online directories.
SheerSEO provides the basic SEO tools that someone starting out might require, but as you get more experienced you may start looking for deeper analysis and more functionality. The flexible pricing model is, by SheerSEO's own admission, quite confusing, but it does let you scale up as and when you need to. Monthly costs start very low and a trial version is available so you don't have much to lose by giving SheerSEO a try.
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